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You guess what it is ;)

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At Sony Alpha Rumors:


Yes! We have the final proof Sony is about to launch a new f/2.8 zoom series! And we also found the officially Sony trademarked logo of this new lens series called “G Master”.
Sony will soon (at CP+?) announce the first of these lenses, the 24-70mm f/2.8 GM. The document in our hands doesn’t unveil any other details of the lens but this should be a Full Frame E-mount lens. It’s yet unclear how Sony will differentiate this lens line from current Zeiss zooms or Sony A-mount f/2.8 zooms. Maybe those are powerzooms or “cine-friendly” lenses like the Zeiss Master series?

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