I read the article by SATOR and am a little confused by so much lack of objectivity. No one is forced to buy or use SONY FF E-mount cameras or Sony cameras at all. I've certainly used in my life to the 70 camerabodys from different manufacturers and partly owned them. There are in each system's strengths and weaknesses, advantages and disadvantages. If SATOR is a FUJI Photographer, let him shoot with FUJI! Currently, I'm shooting with five SONY cameras (SLT A77II / A 6000 / A6300 2x / A 7 II) and around twenty lenses, including some really good legacy lens. Just the universality of the E-mount makes my opinion the success of Sony. And yes, I say very clearly: I'm a Sony fanboy!