Price increase on Sony lenses (SEL 1018)

[CTMB]

I've had the Sony SEL 1018 wide angle lens sitting in my Amazon wishlist for the better part of 7 months while I save up enough money to buy it. When I added it to the wish list the price was ~$750. I finally have enough money to buy it and now the list price is $848!  What gives??

 

Does anyone know about how/when Sony raises and lowers the prices on their lenses? I don't get why it would go up and down. They don't raise the prices on their cameras...

[Golem]

 

Does anyone know about how/when Sony raises and lowers

the prices on their lenses? I don't get why it would go up and

down. They don't raise the prices on their cameras...

   

"They don't raise the prices on their cameras.... " cuz

the camera prices always head downward after their

intro period, which is cuz cameras, unlike lenses, are

on a downward slide toward replacement from the 1st

day they arrive, with subsequent periodic price drops.  

 

As to why they raise the prices on already overpriced

lenses is anybody's guess. I never notice when lens

prices go up cuz I never buy any, for obvious reasons. 

  

Obviously, one needs some lenses to use. Sony does

virtually give away kit lens, perfectly good lenses that

all the photo cognoscenti shun and then pay the huge

prices for other Sony lenses, thus assuring Sony that

it's OK to charge those prices. 

  

Did I mention that I just bought a Nikon ? I didn't ? OK,

then consider it mentioned. 

[Emptymind]

I doubt Sony knows anything about this. Amazon probably dropped the price and unfortunately you did not buy then. $848 is the normal price which is still slightly under the price set by Sony. Price changes are almost always governed by the retailer - they sell lower when they have to most often due to soft buying periods.

 

Lens prices do not 'go up'. The retail price is set by Sony and is recommended - retailers can price lower and as demand increases the price can be set back closer to the original selling price set by Sony but it never exceeds this price.

 

I buy lenses regardless and most often pay the normal retail price set by B&H - I never buy elsewhere. Good customer support and service is important - price less so. Thats why lenses continue to sell at normal prices. My last two purchases were the Zeiss Batis 25 and 85 lenses at full retail price and I still consider them a bargain.

[illogict]

It’s not Sony but Amazon playing yoyo.

[VTC]

"When I added it to the wish list the price was ~$750."

- - -

If the price dropped to $650 would you still pay $750? No, you wouldn't. You'd expect to pay the current going price. Pricing logic goes both ways. Presently the current going price is $850. You have personal control over the price you're willing to pay OR the time at which you're willing to pay it. Select one or the other. You cannot exercise control over both. I'd like to pay $1.00 for a gallon of gas TODAY when it's currently $2.25. I suppose I could wait until it goes back to a buck to fill up but I'd be wearing out a lot of shoes walking until it meets my expenditure threshold. It's really no different with lenses.

[Al Pha]

I've had the Sony SEL 1018 wide angle lens sitting in my Amazon wishlist for the better part of 7 months while I save up enough money to buy it. When I added it to the wish list the price was ~$750. I finally have enough money to buy it and now the list price is $848!  What gives??

 

Does anyone know about how/when Sony raises and lowers the prices on their lenses? I don't get why it would go up and down. They don't raise the prices on their cameras...

 

C'est la vie! I have a very lightly used SEL 1018 that I'm willing to part with for less than your "wish-list" price! PM me if interested!

[EvilTed]

Sony had a few lenses on offer for a month.

The 24mm F1.8 and the 10-18 F4 were two of them.

 

I bought the 24mm F1.8 when it was $200 off and got a free $100 Visa card with it.

$848 is the back to normal price for the 10-18.

 

HTH

[Golem]

It's not just Sony. Everyone knows that 10X wide-to-tele zooms

cannot pass muster in lab tests or geekish reviews, but they're

nevertheless very useful and often very pricey.

  

In kit form, the Nikon 28-300 is $750 but sold separately is $950.

I'm guessing the reviews must've resulted in a very substantial

overstock, cuz 2 weeks ago it dropped to $25 [twenty-five USD] . 

  

This was not a rumor nor a misprint. I know cuz I bought the kit,

from a major retailer, with Nikon USA paperwork. But that price

was temporary, and has "risen" back to where it had been. The

price didn't really "rise", it just returned to exactly where it had

been all along.